Why Is SEO So Popular?

One of the most controversial and talked about topics today is search engine optimization. It is also one of the most misunderstood subjects.

Search engine optimization (SEO), in its simplest form, is the act of optimizing a website to rank well in search engines' crawler-based organic listings. You can also check out here to get more information about SEO in Dallas.

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Here are a few reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys:

1. Targeted Website Traffic 

If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

2. SEO Controversy  

The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high-cost services that provide no assurances for search engine ranking success.

3. Money  

Search engine optimization is a multi-million-dollar business. Search engines generate billions of dollars each year through advertising. 

Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.