If you're a dentist, it's likely that you're looking for ways to improve your website's performance through paid search. Paid search is an incredibly effective way to attract new patients, as well as keep current ones.
Here are some powerful PPC strategies for dentists:
Image Source: Google
1. Use broad keywords. When targeting keywords, use a variety of phrases that will be relevant to your business. For example, if you provide dental services, include "dental care," "root canals," and "aesthetic dentistry" in your keyword targeting.
Not only will this ensure that your ads appear in the right places, but it will also show that you're knowledgeable about the entire dental market.
2. Set minimum bids and maximum bids. By setting a reasonable bid limit for each ad campaign and specifying the desired budget per click (CPC), you can control how much money your ads spend on each individual pageview.
This way, you can maximize your return on investment while keeping costs low.
3. Use negative keywords. Pay attention to the words and phrases that are excluded from your campaigns when creating negative keyword lists.
These excluded words can help reduce the amount of traffic sent to your site by advertisers who are not interested in what you have to offer (and who may be wasting their time and money).